Are you overwhelmed by the amount of data that Google Analytics gives you? You likely signed up for it to see how many people read your webcomic and now you’re sorting through page views, bounce rates and tons of other numbers that you’re not sure what to do with. It all seems interesting, but how can these numbers be used for something other than entertainment and ego boosting? One of the most powerful things you can do with Google Analytics is use the statistics it provides to find out if the way you’re marketing your webcomic is achieving the results you want.